Effective date: 14 March 2022


  1. Introduction

We are sensitive to the personal nature of the information provided to us. As such, we take our privacy obligations seriously and we are committed to ensuring that we handle personal information in accordance with the Protection of Personal Information Act 4 of 2013 (“the Act”).

This Privacy Policy (“Policy”) sets out how we store, maintain, use and disclose personal information. Personal Information will be understood in accordance with the definition provided in the Act.

By providing us with your personal information, you:

  • agree to this Policy; and
  • consent to our storage, maintenance, use and disclosure of your personal information in accordance with this Policy.

Your continued use of the Website indicates that you have both read and accept this Policy. If you do not accept this Policy you should stop using the Website immediately.

The definitions in the Terms of Use applies to this Privacy Policy.

Please note that we may review and update this Policy from time to time. The latest version will be posted on the Website.

  1. Types of personal information we collect

The personal information we collect about you may including the following:

  • first name;
  • surname;
  • email;
  • date of birth;
  • gender;
  • nationality;
  • salutation title;
  • language preferences;
  • type and field of business;
  • passport or national identity number;
  • physical address;
  • phone number;
  • bank account details;
  • credit card details;
  • billing address;
  • business name;
  • business address;
  • business registration number; and/or
  • data relating to your visits to the Website, including but not limited to, your device type, operating system, browser type, browser settings, IP address, language settings, dates and times of connecting to the Website, and other technical communications information.
  1. Collection of Personal Information

We may collect or obtain personal information about you:

  • directly from you;
  • in the course of our relationship with you;
  • in the course of providing services to you or your business;
  • when you make your personal information public;
  • when you access and use the Website or our various social media platforms;
  • communicate with us via email, telephone, SMS or otherwise; or
  • when you interact with any third-party content or advertising on our Website.
  1. Cookies and similar technologies

We may process your personal information by our use of Cookies and similar technologies.

When you visit our Website we may place Cookies onto your device, or read Cookies already on your device, subject always to obtaining your consent, where required, in accordance with applicable law. We use Cookies to record information about your device, your browser and, in some cases, your personal preferences and browsing habits.

  1. Purpose of processing your personal information

We collect and use personal information for the following purposes:

  • to provide services or information to you;
  • to respond to your requests for consultations, quotes or legal advice;
  • informing you of changes made to the Website or Services;
  • to send you marketing and promotional messages and other information that may be of interest to you and for the purpose of direct marketing;
  • for record keeping and administrative purposes;
  • to provide information about you to our contractors, employees, consultants, agents or other third parties for purposes of providing services to you;
  • responding to any queries you may have;
  • creating an online user profile;
  • to monitor the usage of the Website or Services;
  • to provide customer care and support for your account;
  • to collect fees and monies owed to us;
  • to provide analysis or valuable information so that we can maintain, measure and improve our Website or Services; and/or
  • prevent, detect, mitigate and investigate fraud, security breaches, potentially prohibited or illegal activities.
  1. Disclosure of personal information to third parties

We may disclose your personal information to our employees, shareholders, directors and service providers, for legitimate business purposes, in accordance with applicable law and subject to applicable professional and regulatory requirements regarding confidentiality. In addition, we may disclose your personal information –

  • if required by law;
  • for the purposes of reporting any actual or suspected breach of applicable law or regulation;
  • to third party operators (including but not limited to, data processors such as providers of data hosting services);
  • to any relevant third-party acquirer, in the event that we sell or transfer all or any portion of our business or assets; and
  • to any relevant third-party provider, where our Website uses third party advertising, plugins or content.
  1. Payment through a third-party service provider

Payments for Services can be made through our selected third-party service provider. You will provide your credit details directly to the third-party service provider. The third-party service provider’s privacy policy will apply to the information you provide to it.

  1. Security

The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us. Because the internet is an open system, the transmission of information via the internet is not completely secure. Although we implement all reasonable measures to protect your personal information that is in our possession, we cannot guarantee the security of any information transmitted using the internet and we cannot be held liable for any loss of privacy occurring during the course of such transmission.

We store your personal information directly, or alternatively, transfer and store your personal information on a central database. If the location of the central database is located in a country that does not have substantially similar laws for the protection of personal information, we will take necessary steps to ensure that your personal information is adequately protected in that country.

  1. Data accuracy

The personal information provided to Accelerate should be accurate, complete and up-to-date. Should personal information change, it is your responsibility to update your personal information on our Website.

  1. Data retention

Accelerate will only retain and store personal information for the period for which the data is required to serve its primary purpose or a legitimate interest or for the period required to comply with an applicable legal requirement, whichever is longer.

  1. Links

The Website may contain links to other websites. Those links are provided for convenience and may not remain current or be maintained. We are not responsible for the privacy practices of those linked websites and we suggest you familiarize yourself with the privacy policies before using the websites.

  1. Your legal rights

You can see, review and change your personal information by signing into your account. It is your responsibility to keep your personal information accurate and updated at all times.

You may have the rights under South African and other laws to ask us to erase and restrict use of, your personal information. You may also have rights to object to your personal information being used, to ask for the transfer of personal information you made available to us and to withdraw consent to the use of your personal information.

  1. Contact Us

For further information about our Privacy Policy or practices please contact us by sending an email to

Contact us and let’s discuss your legal needs